What does the future of decentralized social media mean for marketers? Published on September 7, 2023 • Reading time 5 minutes Categories Webinar All Industries The Rise and Fall Of New Platforms: What Threads Has Taught Us About Emerging Social Media Categories AI Customer Care The rol...
What does Open Graph do? Facebook Open Graph is an API or application programming interface. The Open Graph technology has been around for about a decade now, making a significant difference in the way that companies embed social media into their websites and applications. For instance, one po...
Social monitoring monitors brand mentions, queries, questions, solutions, trending topics, etc. It is about knowing what is happening to your brand on social media. Social listening does more than this. You can also understand content strategy, decision-making, and branding. Social monitoring is r...
Not only does social media enable businesses to connect with customers in previously impossible ways, but there is also an extraordinary range of avenues to connect with target audiences—from content platforms (like YouTube) and social sites (like Facebook) to microblogging services (like X). In...
You’ll need to research their age, location, interests, the kind of content they already engage with, and which social media platforms they are on. These are all important details you can use in your content planning. Source: Interact The best way to do this? By creating a customer ...
4.Sprout Social Sprout Social, a leading social media management platform, attracts potential customers like me through original research like this. To access this report, I simply need to sign up on their website with a business email. I can explore the report and witness Sprout’s expertise...
57% of usershave AGREED to these statements. (A report from Sprout Social) 49% of users unfollow a brand for poor CS If the customer service is BAD, people do not like to FOLLOW the brands. They might even unfollow the BRAND for any incident related to poor customer service. ...
Social monitoring is a tactical, reactive technique, whereas social listening includes the analysis and insights needed to develop a social marketing strategy. How does social listening work? The goal of social media listening is to monitor relevant conversations on social media platforms, understand th...
Many people fail to address the concern: what do people actually want? What does my customer base really need? I see many entrepreneurs making the mistake of using content market as a platform to brag about themselves or give useless updates about their company. That’s just not...
Invest time in your social media strategy.Post regularly, respond to customers’ comments and questions quickly, and use analytics to track your campaigns’ performances. Social media marketing does require a bit of work, but can yield a high ROI for brands who g...