First, I’m not recommending to any of my companies that we leave facebook. I am recommending that we de-emphasize pushing consumers or partners to like us on Facebook (FB) and focus on building up our followings across all existing social media platforms and to evaluate those that we fee...
3. Optimize the content that Google does show. Local So if you're in the local space and you're saying, "Gosh, Google has really taken away the ability for my website to get the clicks that it used to get from Google local searches," going into Google My Business and optimizing to...
Not only does this allow you to grow trust and good will with the community that you want to help you amplify your content, but it also provides you a much better perspective on what type of content or topics the community is interested. Don’t stay isolated behind your compu...
The‘head’of the curve (on the left) consists of a few keywords that have high search demand; i.e., lots of searches. The‘long tail’(on the right) has a vast amount of keywords that have low search demand; i.e., not many searches. To illustrate this further, look at the sear...
21 Best Selling Print on Demand Products Niche market FAQ What does “niche market” mean? A niche market is a segment of a wider market defined by its own specific needs, preferences, or identity, which differentiate it from the broader market. What are examples of niche markets? Conscious...
Using the Google Business Profile will help you optimize your page and rank in local Google searches. Customers can now easily connect with your business and find you on any platform. It will bear fruit if you spend 10 minutes daily optimizing your information and content on your social media...
Facebook ads versus Google Ads According to Business Insider, there are 2.3 million Google searches every minute. Google is the world’s largest search engine, with more than 80.6% of global market share, Google Ads is the perfect place for marketers to tap into Google’s vast search traffic...
On a daily basis, the average online user will conduct a wide variety of searches on the web. From looking up directions to the nearest shoe store, to learning exactly how many steps there are in the Eiffel Tower, most of us turn to the search bar as a reflex. In fact, more than90...
What does Facebook say the new trends will be in 2023? The good folks at Facebook release an annual trend report, the most recent beingCulture Rising: 2022 Trends Report.Within, they’ve identified four broad trends, each housing smaller, micro-trends. Let’s dig in!
On top of that, clients often want a single “magic number” that’ll tell them everything, and, as we know, there’s no one metric that does it all.Now you need to get those insights and truly pinpoint the high and low points of your campaign so you can optimize it on the go....