A. 希腊女神雕像:耐克标志的设计并非直接来源于雕像整体,而是特定部分。 B. 希腊女神的翅膀:正确。耐克标志“Swoosh”的设计灵感来自胜利女神尼姬(Nike)翅膀的流动线条。 C. 胜利女神:虽公司名“Nike”源于胜利女神,但题干问的是“logo(标志)”,其具体设计指向翅膀而非女神整体。 D. 士兵灵感来源:与标志设计无...
Nike has crafted a brand identity that's all about inspiration and innovation. It's summed up in the iconic slogan: "Just Do It." Nike sees itself as a brand that motivates people to overcome their challenges, push their limits, and be the best they can be. On the other hand, Adidas...
As you can see, the world of brand strategy has undergone a seismic shift. Mantras like “Know Your Audience” and “Adapt or Die” have never been more accurate. You can't just put your brand out there and hope for the best anymore. As a brand strategist, you need to be a storyte...
What does Nike’s logo stand for? 根据您输入的内容,为您匹配到题目: **What does Nike’s logo stand for?** A. The wing of the Greek goddess. B. The source of inspiration for soldiers. C. The statue of the Greek goddess. D. The goddess of victory. **答案**: A **分析**:答案:...
For example, if you pride yourself on selling a product that’s handmade, you can use fonts that look like handwriting, rustic packaging, and low-key photography for that “artistic feel.” This is how hand-poured candle brand Ivy & Wood does it: ...
Advertising guru, David Ogilvy, defined the term brand as the "intangible sum of a products attributes." If you think of your company or brand as a person. What attributes make up its personality? What’s its name? What does it wear? (i.e., this is the brand's visual identity, so...
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That’s why brand voice is such an important starting point. As Ky says, “One thing that we’re always looking for is: Does the brand have a distinct point of view?” Brand voice vs. brand toneWhile closely related, brand voice and brand tone are not the same thing. In marketing, ...
A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name.” “The art of aligning what you want people to think about your company with what people actually do think about your company. And ...
Functional brand attributes are specific characteristics and features of a brand’s products or services that are tangible, practical, and directly related to their functional utility or performance. These “hard” brand attributes focus on what a product or service does and how it meets consumers’...