For that reason, stated income loans are also occasionally referred to as “liar’s loans” because it is suspected that many borrowers fudge the numbers in order to qualify for a home loan. Back to that in a minute. How Does a Stated Income Loan Work? Instead of documenting and verifying...
What is over-the-top (OTT)? Definition What does OTT mean? OTT stands for “over-the-top” and refers totechnology (OTT services or platforms) that delivers streamed content via internet-connected devices. In mobile marketing, OTT is often discussed specifically within the context of video co...
What does that mean for your B2B operation? First, you need to invest as much into creating an optimal user experience as B2C brands do. From easily shareable content that shares how business customers can resell your products to post-purchase customer support, the buying decision for companies...
Several factors contribute to the customer LTV formula such as churn rate and brand loyalty. Let’s take a look at these factors in detail. Churn Rate The rate of attrition, or churn rate, differs from business to business, depending on the competitive advantage a business can command. For...
1. Does the 43% DTI condition only apply to the first five years? Doesn’t this mean that banks can raise this number with mortgage payments along with it after the first five years? 2. What happens if a borrower has a DTI of 33% in the first year, but then 55% in the third ye...
And if you're like many, you’ve probably been thinking to yourself: “What the heck does all of this AI craziness really mean for me as a digital marketer?” You’re in the right place. We’re here to unpack it all. It’s time to distill the noise, give you our market-scope ...
but thatdoes notmean Google’s machine learning forgot everything from the past. It simply means that a large swing in your target is making your ads eligible for a significantly different set of queries for which Google may not know much about your expected performance. For the same queries...
It does mean that you have to know a bit more about these effects but these effects are generally more desirable ESPECIALLY when combined with regular and automated maintenance (which should be the PRIMARY way that stats get updated but just in case…). Hope that helps!! kt Reply Ki...
It’s the “why” behind the search. What does the searcher want or need? For example, when you search for a term like “windshield repair now,” you are probably desperate and looking to get this problem solved ASAP. You’re at the bottom of the funnel almost instantly, and nearly an...
By the way, I recommendsearching for a mortgage before a hometo ensure you actually qualify to buy one! The following are some useful tips for both newbies (first-time home buyers) and seasoned home buyers alike who are looking to experience a mortgage process with as few surprises as possi...