If your buyer persona is a millennial, for example, Instagram might be their first port of call for any customer support. They might also be young parents who are time poor and value brands that take tasks off their plate. In practice, this might mean customer support completing tasks for ...
These are big questions that often don't get much attention. However, that doesn't mean that these issues aren't at play—whether it's consciously or subconsciously. But the accumulated impact of living under the male gaze does more than simply alter how a girl poses for the camera,the t...
“Identity” is a term that’s commonly used throughout the data marketing landscape. But what do we really mean when we reference identity?Because of the term’s proliferation, it’s important to look beyond the surface to realize the full potential – and complexity – of identity solutions...
In the case of a brute-force login attempt, in which a hacker repeatedly tries to log into your site, the 429 error code is an important security measure. It sets a rate limit for additional requests, preventing the brute-force attacker from being successful. Server Resource Limits You might...
Part of the persona work really helped bring that to life for people.Emily Hayward, Data & Digital Change Manager at CBRE Data Literacy Examples and Case Studies Allianz upskilled 6,000 people on data skills Established in 1890, Allianz has long utilized data in its global insurance and asset...
When it comes to reliability, trust, or dependability, a sigma male will only rely on one person, and that is himself. It does not mean that he does not believe in others' capabilities, he just trusts himself slightly more. Moreover, he does not feel the need to ask others for things...
Hence, which story does your brand tell? Does it require rebranding or just some adjustments here and there? You have the power in your hands; let your brand become a legacy for you – make each moment count! Related:How to Create The Best Colour Palette for Branding ...
The term evergreen calls to mind the year-round lush and green foliage of those trees that keep their leaves year round, regardless of the season. When used in the marketing world, it retains its fundamental meaning.
Taking this style further, second person narratives like Jay McInerny’sBright Lights, Big Cityand Audrey Chin’sAs the Heartbones Breakput the reader directly into the character’s persona, addressing the character as “you,” as if all of the character’s thoughts and perceptions are the re...
Another common version of the Turing test does not strive to see whether a computer can be fooled but rather to see whether a computer can imitate a human. In the standard interpretation variation of a Turing test, the first person is a computer and the second person is a human. ...