Before we go any further, let’s take a moment to explain what we mean by KPIs. Key performance indicators can involve a whole host of aspects – there are content KPIs, inbound marketing KPIs, organic search KPIs, customer satisfaction KPIs, brand awareness KPIs … the list goes on and ...
Marketing strategy vs. marketing plan While these terms are used interchangeably, marketing strategies are broader summaries of what your business does to overcome your pain points, meet your goals and reach your audience. A strategy provides a larger picture of how you plan to stay ahead of your...
By analyzing the revenue and budget data presented in the Marketing KPI Report, organizations can gain valuable insights into the effectiveness and efficiency of their marketing activities. This information can guide decision-making processes, help identify areas for improvement, and optimize marketing str...
Create a KPI-driven culture:Key performance indicators don’t mean much if people don’t understand what they are and how to use them (including what the KPI acronym means). Increase data literacy in your organization so everyone works toward strategic targets. Educate employees, assign them rel...
How much does your client’s marketing budget cost them for each new customer they acquire? Do you assist your client in turning a profit? The cost per acquisition KPI can demonstrate this.You must divide the entire cost of acquiring new consumers through a certain channel by the number of ...
What does B2B mean in marketing? Business-to-business marketing, or B2B marketing, is marketing products or services to other businesses or organizations. What are the biggest challenges with B2B marketing? B2B marketing is inherently more challenging because the products and services tend to be mor...
It’s possible to use more than one of these frameworks, but this does risk confusion if you are not clear on exactly how they relate to each other. The main thing to keep in mind is that your KPI framework should be meaningful to people who are using it. ...
Leading KPIs: Leading KPIs are used to predict or influence future performance. They are more difficult to set up as they rely more on external actions to impact outcomes, such as changes in process or investments in infrastructure. For example, “market share” as a marketing KPI is dependent...
What does CPL mean? Cost per lead (CPL) is a marketing model where advertisers pay a set amount for each lead generated. A lead here is an individual who’s shown interest in your product or service. There are many ways someone could show that interest; they could visit your sales page...
What Does KPI Mean? A KPI is a key performance indicator: data that has been collected, analyzed, and summarized to help decision-making in a business. KPIs may be a single calculation or value that summarizes a period of activity, such as “450 sales in October.” By themselves, KPIs ...