PPC (Pay Per Click) Pay per click advertising is offered through Google as well as a number of other online platforms. It functions by triggering ads based on keyword searches or a user’s interests. When a user searches for a topic related to what they’re selling, their ad may pop up...
2. To check any websites’ Google PageRank, simply go to the websites home page, like https://redfusionmedia.com/.In the image above, you’ll notice the blue box around the PageRank, it has a nice little green bar. To find out what your numerical value is, simply hold your mouse...
Learn more in our post onHow Does Google Ads Work? How to do PPC with Google Ads Conducting PPC marketing through Google Ads is particularly valuable because, as the most popular search engine, Google gets massive amounts of traffic and therefore delivers the most impressions and clicks to you...
Google Ads, Facebook Ads, and LinkedIn Ads are the well-known PPC platforms. While PPC gives instantaneous results, SEO is a more sustainable long-term strategy. 3. Content Marketing The process of giving life to content marketing strategy has one central objective which is attracting, engaging...
What does CPM mean in marketing? Indigital marketing, CPM refers to what an advertiser pays for 1,000 impressions of an advertisement on a web page. What is important about CPM marketing when it comes to digital marketing is understanding the meaning of an impression. An impression means the...
What does SERP mean? SERP is an acronym for Search Engine Results Page(s). These are the pages of results you see when you perform a keyword search in Google or Bing. It’s the list of results we’ve grown accustomed to seeing on a daily basis. You may have noticed that over the ...
Paid search (PPC) With paid search or pay-per-click (PPC), brands can pay to show ads to users on platforms like Facebook, Instagram, YouTube, and TikTok. Google and Facebook are the top two platforms for paid advertisements, but other platforms are valuable as long as your audience us...
What does B2B mean in marketing? Business-to-business marketing, or B2B marketing, is marketing products or services to other businesses or organizations. What are the biggest challenges with B2B marketing? B2B marketing is inherently more challenging because the products and services tend to be mor...
We won’t go so far as to say that all press is good press (I mean, come on.), but positive media mentions are as good as gold for your brand awareness. They not only increase your visibility but also enhance your credibility. ...
How Does Google Determine CPM Value?You have to specify the CPM bidding strategy for your advertisements so that Google can determine your CPM value. This bidding strategy means that you pay based on the number of impressions (times your advertisements are displayed) that you get on the GDN....