PPC (Pay Per Click) Pay per click advertising is offered through Google as well as a number of other online platforms. It functions by triggering ads based on keyword searches or a user’s interests. When a user searches for a topic related to what they’re selling, their ad may pop up...
2. PPC advertisers can follow customers across devices Google already allows marketers to serve PPC ads to previous site visitors with its remarketing lists for search ads (RLSAs). This is done with a cookie pool (just like retargeted display ads) and therefore only allows you to target PPC ...
How Does PPC Work? Pay-per-click advertising uses a pretty straightforward process: Sign up for an advertising account with a platform you want to run ads on. Like Google Ads or Meta Ads Manager. Set your overall budget and how much you’re willing to pay for each click Create yourad c...
How Does PPC Work? Pay-per-click advertising uses a pretty straightforward process: Sign up for an advertising account with a platform you want to run ads on. Like Google Ads or Meta Ads Manager. Set your overall budget and how much you’re willing to pay for each click Create yourad c...
Ad relevance is one of three parts of a formula that Google uses to calculate the Quality Score. Ad relevance is a measure of how relevant the ad is to the search query. The best way to improve ad relevance is to include the keyword in one of the headlines of the ad and also in th...
What does SERP mean? SERP is an acronym for Search Engine Results Page(s). These are the pages of results you see when you perform a keyword search in Google or Bing. It’s the list of results we’ve grown accustomed to seeing on a daily basis. You may have noticed that over the ...
What does the future of e-commerce hold? And what does that mean for your business’s growth strategy? Omnichannel retail will continue to grow The way online consumers shop is often a complex journey involving several different channels. They may research a brand on Instagram, compare prices ...
We’ve considered the question Amazon PPC vs. Google PPC: what’s the difference? from several angles. Obviously, no PPC system is perfect for everyone, but each has its pros and cons. In general, Amazon is its own beast with challenges to overcome, especially when it comes to added fees...
Learn more in our post onHow Does Google Ads Work? How to do PPC with Google Ads Conducting PPC marketing through Google Ads is particularly valuable because, as the most popular search engine, Google gets massive amounts of traffic and therefore delivers the most impressions and clicks to you...
What does CPC mean? Cost per click (CPC) measures the average cost an advertiser pays each time a user clicks on their ad. Until a user clicks on the ad, the advertiser is not charged. This makes the cost per click model valuable for conversion campaigns over brand awareness campaigns. ...