Memorable Super Bowl Ads Coca-Cola’s Super Bowl ad campaign ran globally in 2012 and involved two polar bears that reacted to events on the field in real-time. The audience could interact with the polar bears, who were supporting different teams, by asking questions and posting photos on F...
How not to lose sales: adapt to the market you’re in. It might mean more employees, but it also means more happy customers and that’s what matters. You’re in the position to simplify things and remove obstacles so people don’t get frustrated with the shopping experience and leave. ...
"You have to assign AI a specific goal," agreesJames Lee, integrated media director, Kraft Heinz China. If you narrow the scope of work for AI, it will do a better job. On the flip side, the sandbox that AI can play in is limited to tactical moves, for example in the programmatic ...
The theory of first mover advantage is bunk according to Nicolas Carr (author of ‘Does IT Matter’), who says that when a disruptive technology arrives the real growth opportunities lie in fixing the disruption. In other words the pioneers often get scalped. His argument is that the future ...