Employee advocacy has a lot of benefits for both the company and the employee. Chances are that your employees are already on social media and talking about their work. Why not harness that into a thoughtful employee advocacy program that gives a win-win to everyone involved?
How Does Employee Advocacy on Social Media Work? Like your company, your employees are probably active on at least one social media network. Statista reveals that more than 82% of U.S. adults have at least one social account. This not only means having an account, but also whole social ...
We think the communications team owning an employee advocacy program, especially inside of b2c companies makes sense and is exciting. Not only does employee advocacy make a lot of sense for the communications team, but they have a mandate that covers all internal and external communications, which...
We recently launched an employee advocacy program. The platform we are using is amazing. It allows you to interact with multiple social media platforms and comment or like company posts. Gou xan also post and it also gives points to people who interact higher and there is also a leaderboard ...
Just as it’s important to continually train your staff, it’s also important to get them on board with your customer advocacy program. You’re on a mission - literally - to serve your customers, even if it means a little less revenue. (It will mean more revenue in the long run.) ...
According toQualtrics’ Employee Experience Report, 76% of consumers expect companies to understand their needs and expectations, and 62% say they feel more loyal to brands that are empathetic. Integrating empathy into the fabric of your compa...
That’s a huge concern. However...the trick with employee advocacy is that you must be okay with that. You can provide guidelines and talking points, but ultimately, your employees will express themselves. This does not mean that you shouldn’t be selective about the employees you invite int...
Ultimately, employee advocacy turns your workforce intobrand ambassadors, amplifying your message and building trust. Benefits of measuring share of voice Some of the benefits of measuring share of voice include: Performcompetitive analysison a market-wide scale. Get the big picture of how competitive...
As a recent report from the Digital Data Design Institute at Harvard’s Digital Reskilling Lab and the BCG Henderson Institute shows, reskilling is a strategic imperative for companies—both as a part of their employee value proposition and as a means of accessing the talent necessary t...
To build an employee experience, consider what your employees see, hear, think and feel about your organization. You can help create or maintain the