How does penetration pricing work?Penetration pricing works by offering a lower price when launching a product. The low price helps the business gain market share and build a foothold in the market.Once the product is established, the business gradually increases the price. It’s a popular ...
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How does penetration pricing work?Penetration pricing works by offering a lower price when launching a product. The low price helps the business gain market share and build a foothold in the market.Once the product is established, the business gradually increases the price. It’s a popular ...
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Another option for assessing the accuracy of managers' beliefs regarding consumer response to variability in retail pricing is to evaluate whether retailers with low RSPV (i.e., EDLP retailers) are gaining market share relative to those with high RSPV (i.e., high-low retailers). Development of...