What does CPG marketing mean? CPG marketing refers to a wide range of promotional activities by a consumer packaged goods brand. CPG marketing strategies can include digital marketing such as online ads and soc
A very different story across different marketing categories Most forecasts do indeed see ad spend growing faster than the global economy this year – but that doesn’t mean that all platforms, formats and players will see growth. Ad spend is no monolith; as spend contracts, it will also be ...
Reports What does DM mean? DM or direct message means a private message exchanged between users on social media channels like Facebook, Instagram, LinkedIn, X, TikTok and more. It allows users to converse one on one, instead of on public posts or comments that are visible to all followers...
What Does Cash-on-Cash Return Mean? What Is a Correlation Coefficient? What Is a Confidence Interval? What Is a Chief Technology Officer (CTO)? What Is Capitalism? What Is Cost Per Thousand (CPM)? What Is a Chartered Financial Analyst (CFA)?
A high NPS doesn’t mean your last interaction was good — it means the relationship, over time, still holds value. Use NPS on a steady rhythm — quarterly or biannually — to monitor the health of that relationship over time. And when scores shift, don’t guess. Tie the movement back...
"The bottom line is that rapid advances in technology don't necessarily mean rapid adoption by businesses; processes andtechnical debthave to be navigated, business cases need to be built, extensive business analysis needs to be undertaken, and that all takes time," Pelz-Sharpe said. "So, I...
What does 'contextual' mean in marketing? In marketing, 'contextual' refers to the relevance of advertising content to the surrounding content consumed by the user, ensuring ads fit naturally within the user’s current context. What are some examples of contextual targeting? Some examples of conte...
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So what does this all mean for leaders? How should they adapt their style and approach to the role when AI advances are ricocheting towards them in every direction? Yes, the potential is enormously exciting but there are risks, too, and navigating this uncertain terrain is far from straightfor...
What Does This Mean for Video-Based Companies? The convergence of CTV and social video presents a multifaceted landscape of opportunities for video-based businesses, offering avenues to enhance reach, engagement, and ultimately, revenue generation: Connected TV (CTV) Opportunities CTV ads are considere...