Advertisers and publishers do often care about Comscore rankings but not in the way that many might assume. The gross majority of advertisers likely have no idea what they are and pay little attention to these services. Agencies and top 50 brand publishers often pay much more attention to these...
Where Does User-Generated Content (UGC) Come From? Knowing that user-generated content can be used from the very start of your marketing strategy to the end (even after your highest tier conversion), the question becomes: where and how do I get UGC? Since UGC comes from your fans and cu...
If you can’t help a customer (for example, if you don’t offer shipping to their country), go out of your way to send them to a competitor that does. This sounds counter-intuitive, but really builds trust with customers. Just tell a customer how much they mean to your business. A ...
Test to see if your page is mobile-friendly here. 4) Provide valuable content that others want to link to: Does the information and content you are publishing make others go “I NEED to share this information with my followers,” leading them to include a link to your content? Are you ...
MCU.“Anytime you try to spin off a character, you’re hoping to grab some of that magic created by the halo effect that the branding of ‘Spider-Man’ can bring to the table, but it’s not always a slam dunk,” Paul Dergarabedian, senior media analyst at Comscore told the Wrap. ...
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According to Comscore's2022 State of Streamingreport, the number of U.S. households streaming AVOD servicesgrew by 29%in 2021. That compares to a smaller 21% increase for households streaming SVOD services during the same period. Today's environment is ripe for the growth of advertising-support...
Thus, while the actual number of name searches is not observed for some sites, such sites necessarily have fewer name searches than those for which comScore does report the number of searches. So long as sites within the “worst” name category do not have heterogeneous name prominence effects...
demographic and psychographic insights from consumer data aggregated not just from Twitter, but from over sixty social sites and every major blog platform. What Nielsen® did for television and radio audiences and ComScore® did for web traffic audiences – PeekAnalytics does for social audiences....
However, Google’s Chrome browser — which has a 66% share of the global browser market, per StatCounter — does not block redirect tracking. A Google spokesperson said redirect tracking is not relevant on Chrome because the browser continues to support SameSite cookies and that it’s move to...