If brought in, the tariffs could prove to be catastrophic for mezcal. The rustic agave spirit category has come on in leaps and bounds over the past five years but lacks the maturity, and often exceeds the price point, of tequila. And crucially, its growth relies on the US market. In 2...
Casa Noble Tequila Before the arrival of the Spanish conquistadors, fermenting agave sap to make pulque had been a common Mesoamerican practice for millennia. It is still produced today from six different varieties of maguey or agave. However, the sap was often taken from the stem whereas tequila...