SMTP (Simple Mail Transfer Protocol) is a protocol or a set of rules that email clients use to exchange information. It sends your emails to the recipients. So after you hit ‘Send,’ the protocol pushes your message to the SMTP servers of your email client. Then, it goes to your recip...
Planning a webinar is so much easier than organizing a seminar or lecture in real life. Mainly because you don’t need to have a big venue to host a large number of attendees. You can invite people from all around the globe to meet in real time, and if they can’t participate live,...
What is Systeme.io and how does it work? Systeme.io is an all-in-one solution for everything you need to launch an internet business. It's a complete marketing platform established by Aurelien Amacker, a tech specialist. Systeme.io eliminates the need for you to learn (and pay for) se...
Whilst you can host WordPress yourself for just a few dollars per month, I would say that WordPress.com is generally a more affordable solution for new WordPress users and is an attractive option for those that do not want to be responsible for keeping their website online. Be aware, howeve...
You’ve read comments and seen articles about a potential TikTok ban, but what does it really mean? TL;DR: A bill made its way through the U.S. government that requires TikTok’s Chinese parent company, ByteDance, to sell its stake to avoid being banned in U.S. app stores. The ban...
As a marketer, you constantly ask your subscribers to do something for you. Sign up for a newsletter, download an ebook, fill out a survey – does that sound familiar? Now let’s imagine the same scenario in the offline world. If you kept asking someone to do something for you,the lea...
What Does an Affiliate Marketer Do? As you might expect, affiliate marketers sell affiliate products (or services). They create content that promotes those products in some way, on a blog or website, through social media, or in a video or podcast (with a link in the video/show notes)....
The sales CRM Close does a great job with this. Scroll to the bottom of one of their product pages and you'll see this targeted site message in the right corner: If you've scrolled to the bottom of the page, this indicates you're interested. So the offer of a webinar to see the...
We also needed something we could loop into our traditional (offline) media efforts and call tracking is a classic option and WhatConverts does it in a way that brings us into the world of digital reporting. I could not be happier with our experience using this tool, setting it up, the...
“How much does it cost?” “How effective is it at creating emails that engage recipients?” But it can be a challenge to compare ESPs. Pricing structures are displayed differently by each company. AtDirectIQwe realize that this can be frustrating, as it means it is hard to get the be...