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What is ARPU, and how do you calculate it? Read all about it in the AppsFlyer mobile marketing glossary.
ARPU is your average revenue per user. If you already have loyal customers that enjoy using your SaaS, it may be worth exploring what more you could do to improve their experience. Building new features or integrating with complementary applications to boost your customer’s lifetime value – t...
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What does this mean for Indian users? For Indian users, the migration to REDnote or Lemon8 seems unlikely in the near future. The government’s stringent stance on Chinese apps and the lack of user-friendly interfaces make these platforms difficult for most Indians. Creators and user...
What Does DPS Mean in a Text? home▸gaming terms▸DPS Gaming Slang for Newbies If you're new to gaming, then there is more to learn than just a game's moves and strategy. Gamers should also be familiar with gaming slang, which has around 200 terms in common usage, many of which...
Calculation: Multiply the total number of monthly paying customers by the monthly average revenue per user (ARPU). This can also include adjustments for upgrades, downgrades, and churn. The content in this article is for general information and education purposes only and should not be construed ...
However, it is important to note that ads data can make your ARPU misleading. Some users may be inactive but still included in the calculations. lifetime value (LTV) Lifetime value understands the total revenue of a single customer which includes any future purchases. It is one of the more...
ARPU— average revenue per user — is another metric you’ll hear mentioned a lot in the context of customer value. Where it differs from LTV is in the timeline. Whereas LTV looks at the value a customer brings over their entire interaction with your brand (whether that’s days or years...
How much does it cost to identify, attract, qualify and retain a customer? Determining how much each lead costs will help you allocate your budget appropriately. But just because a particular channel incurs a higher CPL, doesn’t mean you should drop it: Those customers might actually convert...