ADR essentially takes into consideration the average price the guests pay for a hotel room, but the rooms sold can, of course, vary from structure to structure based on the type of rooms, i.e. whether a hostel counts a dorm bed as a room sold, or only does this once the entire room...
This is done viadynamic pricing. Done well, it means you don’t have to sacrificeADRorRevPARto drive occupancy. Let’s dig into the details. Set competitive room rates Competitive pricingdoesn’t always mean offering the lowest rate; it involves pricing rooms in a way that reflects their va...
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Hotel KPIs explained: ADR, REVPAR and GOPPAR What is an Occupancy Rate? What does EBITDA stand for? NRevPAR Clearly Explained! What is ARPA? What is TRevPar? RevPAR versus GOPPAR More Tips to Grow Your Business Revfine.comis a knowledge platform for the hospitality & travel industry. Pr...
A simple example might be a hotel that is located next to a stadium. On the days around the concert or sporting event, the hotel will charge more for its rooms than it does on the weekends before or after. The key is to use your data to understand your different customer segments ...
If your rates are comparatively low, they will book up your hotel rooms first, and your competitors will get the higher-rated business. In either scenario, you’re losing revenue to competitors. Competitive pricing doesn’t mean constantly undercutting your competitors’ rates. It’s about ...
Mayer Brown, in cooperation with Al Akeel & Partners (following the recent strategic alliance), will be co-hosting a seminar with the SCCA, where our
How much does a city change in two-and-a-half years? Well, here’s the answer. A few hours ago, I Tweeted that while Tom Cruise, the rapper Pitbull, and I are all reaching Delhi in a few days, only I would be queuing in the taxi line in order to leave the airport. ...
What Does Revenue Per Occupied Room Mean? Revenue per occupied room (RevPOR) is a performance metric in the hotel and lodging industry. RevPOR is calculated by dividing total revenue by the number of rooms actually sold to guests. The calculation takes into account services and other items a...