Identity solutions “seed” user impressions, from a central system, so marketers can tie everything across all channels and touchpoints for analytics and attribution on the back end. Without an identity solution, that’s a very difficult, if not impossible, thing to do. Achieving that informed...
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Does your existing marketing technology align with your choice of DMP? Do you have the resources and expertise to implement the solution effectively? Do you have a data strategy in place to support optimal use of your DMP? Acxiom’s Data Management & Marketing Database Solutions ...
TransUnion, LexisNexis, Epsilon (formerly Acxiom), and CoreLogic, according toa ranking from OneRep, an online personal data management service. People-search services Spokeo and Intelius are also among the top data brokers, according to OneRep. These companies operate across multiple industries, hand...
Does an enterprise CDP have artificial intelligence (AI) and machine learning (ML) engines?Do you have access to the ML/AI segmentation in a way that’s easy for you to understand? What type of security does the CDP provide?You are dealing with a customer’s personal information, so you...
Asana’s Facebook ad copy does exactly that: Not only does the headline use social proof to let users know that the platform is trusted and loved by over 30,000 companies, but the ad copy lets users know what Asana can help them accomplish. Add a relevant click-worthy CTA button The ...
At least one big-name data broker thinks I'm an Asian who owns a cat and a boat and loves to travel. Sounds like someone who leads a much more interesting life than I do. That's the profile Acxiom revealed when I plugged my name, address, and other information into the data broker...
How does doxing work? Doxing doesn’t require much sophistication to work. Because most of us have large amounts of personally identifiable data floating around online (not always fully protected), all that the interested party has to do is gather that information. Of course, gathering all that...
You can remove your information from data broker sites. If you want to do it yourself without incurring costs, it can be labor-intensive. If you have limited time, start with the three major wholesalers: Epsilon, Oracle, and Acxiom.
Chad Engelgau is CEO ofAcxiom, the leader in helping brands use data, identity, and tech to better understand and connect with people. The extended deadline for Fast Company’s