Recently started in a marketing project manager role? Learn about your role, responsibilities, and necessary skills to excel at work.
A campaign manager, whether in politics or marketing, is the main "go to" person. Campaign managers are responsible for overseeing all aspects of promotional campaigns. Campaign managers for politicians promote a candidate to gain supporters, while marketing professionals use promotional skills to ...
A campaign manager, whether in politics or marketing, is the main "go to" person. Campaign managers are responsible for overseeing all aspects of promotional campaigns. Campaign managers for politicians promote a candidate to gain supporters, while marketing professionals use promotional skills to ...
A marketing manager is responsible for leading the marketing efforts for a business, service, or product. They estimate market demand and lead a marketing team to develop and implement creative and unique strategies to drive customer interest through multiple media channels. What does a marketing man...
Product marketing managers need skills like storytelling, empathy, and data analysis. Here’s what PMMs do.
I think that popular media often promote the idea of a marketing executive coming up with the idea of a killer “pitch” or advertising campaign that will send buyers swarming to a prospect’s doors. While this makes good fiction, I don’t think that it happens that way in real life. ...
What is a marketing agency? A marketing agency helps businesses attract, nurture, and convert users through online and offline channels. Learn more now!
Today, there are literally dozens of places to carry out a marketing campaign — where does one even start? 3 Pillar Types of Marketing Where your marketing campaigns live depends entirely on where your customers spend their time. It's up to you to conduct market research that determines which...
Understand the role of a marketing manager, including their key skills and responsibilities. Discover more with this guide for aspiring professionals.
A clear way to look at the benefits of content marketing is to take a step back: What does your organization want to achieve? From there, you can tie your commercial objectives to specific content marketing goals and actions. If your goal is improved lead quality, a targeted lead nurturing...