Personal branding is the process of defining and promoting what you stand for as an individual. Your personal brand is a culmination of the experiences, skills and values that differentiate you. For social media influencers, freelancers and keynote speakers, building an effective personal brand is...
An important part of a brand's identity is voice. Think about the voice behind brands like Apple, Progressive, and McDonald’s — you can probably imagine a specific tone and style for each one. How brands speak to their target audience gives us a sense of their personality. Much like ...
They think “Made in China” is better than before. The Chinese smartphone market is controlled by domestic companies — Huawei, Oppo, Vivo and Xiaomi. Apple is the only foreign brand in the top five, but it has lost large ground in recent years. Its market share was down to 37% in ...
When taking first steps in the business field, you need to think about what will bring you more value: a personal brand or the original name of your organization. Each promotion method has advantages and disadvantages, so the choice must be approached responsibly. Creating a personal brand attr...
Building a personal brand is key to gaining credibility, standing out and attracting opportunities. Define your brand and share it online and beyond.
When you think of a brand, perhaps Coca-Cola, Nike, or Snickers come to mind. These three products are familiar to numerous consumers because company leaders worked hard to build a rapore with consumers and advertise their goods in such a way that these items would be memorable. This is ...
What is a brand personality and why does it matter? Think of a brand personality as the human characteristics that you connect with a company. While competitors can copy your business model, your brand's personality sets you apart—it's unique to you. ...
Marketing is a broad field, and there are plenty of opportunities to get your name out there. But, before you start spending money on advertisements, consider yourbranding strategy. Think about how you will present your brand to the world, from the colors in your logo to the values and mes...
What do you think the most important aspect of branding is? What do you think most branding beginners are lacking? These entrepreneurs, individuals, and companies are no strangers to brand building. They have been able to rise above the noise of the world, making their story known. We are ...
Brand trustTechnological progress-including the development of online channels and universal access to the internet via mobile devices-has advanced both the quantity and the quality of data that companies can acquire. Private information such as this may be considered a type of fuel to be processed...