A business's first sales are great, but what's really important is getting repeat customers. Bain & Company found that by increasing your customer retention by 5%, you can increase your profits by up to95%.Customer feedback requests, loyalty programs, and email or SMS marketing are a few ...
A lot of internet users turn to sites like YouTube before making a buying decision, to learn how to do something, to read a review, or just to relax. Marketers can use any of several video marketing platforms, including Facebook Videos, Instagram, and TikTok, to run a video marketing ca...
The Best Kept Secret on Digital Marketing by Jay Baer (1:32) Digital marketing strategies Cross-channel marketing, multichannel marketing, omnichannel marketing, or whatever term you prefer, is all about engaging with your customer or prospect across every digital channel and any device. From the...
It’s affordable: Social media marketing can be done with little to no budget. While you do have to pay for ads, brands can post and interact with consumers for free through brand accounts. Easy-to-monitor results: Social media platforms and third-party tools offer analytics and tracking das...
Digital marketing is very dynamic, meaning no two businesses have the same digital marketing strategy. Therefore, if you want to get the most out of it,you should tailor your marketing strategybased on your business’ unique needs. When starting out, one of the most important questions to ask...
More conversions mean more revenue. Digital marketing not only attracts shoppers but educates them on why they should buy from you and ultimately guides them toward a sale. A thought-out digital marketing plan will give you key insights into how well your campaigns are performing (use amarketing...
it has become a popular way of getting attention. Social media marketing offers built-in engagementmetrics, which are extremely useful in helping you to understand how well you'rereaching your audience. You get to decide which types of interactions mean the most to you, whether that means the...
What brands do they trust? Answer these questions by creating buyer personas that will help you determine what marketing channels you need to be active on and what type of content or brand messaging they may be more receptive to. Tip: Make sure the details of your personas are specific. ...
A study published by Orbelo in 2019 registered that 85% of shoppers consult the internet on purchases they are about to make.That is the goal of designing a great Digital Marketing strategy: you can be the answer that these people are looking for....
What is the purpose of marketing? 3 Pillar Types of Marketing Why is marketing important? Marketing vs. Advertising: What’s the difference? The 4 Ps of Marketing Digital Marketing For Small Business Everything you need to know to get started with digital marketing. You'll learn about: SEO ...