With two decades of experience, Harper’s specialty is launching, developing and revitalizing brands by finding ways to outsmart, not outspend, their competitors. Earlier in his career, Harper honed his art direction and strategic skills on work for Anheuser Busch, Enterprise Rent-A-C...
When you're building a startup, you're by definition engaging in business-model innovation. You're trying a business model that no one else has tried before. It would be unreasonable to expect that from the very beginning, you know with certainty who your customers are, what product you s...
Not every successful business launches with a formal business plan, but many founders find value in the process. When you make a business plan, you get to take time to step back, research your idea and the market you’re looking to enter, and understand the scope and the strategy behind ...
What your business can do Make it easy for customers to buy.Many of the leading social media platforms have dedicated commerce tools that enable customers to buy from your business in a few clicks – TikTok Shopping and Instagram Shopping, for example. Customers ca...
What a horrible thing to do... 做这样的事简直太可怕了! 柯林斯高阶英语词典 What a busy day. 多么忙碌的一天啊。 柯林斯高阶英语词典 It's, what, eleven years or more since he's seen him... 打从他上次见他,已有,嗯,11年甚至更久了。 柯林斯高阶英语词典 This piece is, what, about a ...
Goals of your business, e.g., to brand awareness or to sell services and products Your target market and research on who they are and where they are Buyer personas and information on your customer demographics, if relevant Competitors, including their marketing strategies and pricing Value of ...
As a business owner, you're focused on growth. You keep improving your product and making your customers happy. Every day, there are a number of problems to solve on your to-do list. One that really makes a difference is NPS detractors. ...
1. Not knowing your competitors If you don’t know who you’re up against in business, you’ll have a hard time growing, Meyer says. Just about every business has competition, but if you don’t know what they offer and how they work, how will you set yourself apart?
that the pandemic changed the eCommerce industry immensely and they needed a tool with extensive options for segmenting their audiences — which is exactly what we offered. Plus, we were a smaller company and our services were more affordable and more tailor-made than those of our competitors. ...
Most entrepreneurs can't do it alone. The business world is a cutthroat one and getting any help you can will likely help and reduce the time it takes to achieve a successful business. Networking is critical for any new entrepreneur.Meeting the right peoplewho can introduce you to contacts ...