User-generated content (UGC). It’s a marketing goldmine, and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. Why? It’s simple. Consumers trust organic, user-generated content more than they trust traditional advertising. In ...
Use a spreadsheet to create a simple content calendar that has spaces for you to indicate: Which topics you'll cover When you'll publish each piece What format each piece will take Who’s in charge of each piece Keep your plan realistic. And focus on what you can consistently deliver rath...
How do you create content? Follow this expert content creation process from ideation all the way through publishing to make content consumers want.
Previous research has yet to examine the effectiveness of social media content strategies in the financial services sector. This study advances knowledge of content strategies used by retail bank brands by examining how the type of message, the post format and the source of the content influence cu...
The decision to choose between these two types of content also depends on your goal, audience, and the nature of the content. How to Create a Content Dripping Site? (Step-by-Step Guide) As mentioned above, you can drip content through email, websites, podcasts, and so on. Hence, depend...
When you know your target audience on a deep level, it helps you create high-quality content that: Speaks to their desires, goals, fears, and frustrations, and Makes them wonder if you can secretly read their minds. Figure out where your readers congregate online. Talk to them, read their...
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If you’ve got the urge to create, becoming a professional content creator can allow you to earn money through a variety of creator revenue streams, connect with audiences that share your interests, and delight in the fundamental human activity of using your brain to make something entirely new...
High-quality digital content can improve your reach, build customer relationships, and grow your business.
For example, if you’re an e-commerce fashion brand looking for new customers, create engaging content for social media ads and email newsletter campaigns that promote a discount for first-time buyers. You can turn this into a SMART goal with something like this: Specific: Run a set of ...