With tools like crisis management, sentiment analysis, and competitor tracking, Mediaboard helps protect and grow your brand’s reputation. The platform also supports PR teams with features like Mediaboard Conn
Working with social media brand ambassadors is a hybrid of influencer marketing and traditional ambassador programs. Learn all about them.
Gabrielle Kassel (she/her) is a sex and wellness journalist who writes at the intersection of queerness, sexual health, and pleasure. In addition to Women’s Health, her work has appeared in publications such as Shape, Cosmopolitan, Well+Good, Health, Self, Men’s Health, Greatist, and ...
Equally important isanswering with empathy. Let the customer know you are invested in solving their problem and that, ultimately, you are there to help. Athletic clothing companyLululemondid this when they answered aquestion on Twitter: By responding that this isn’t how they want her to feel,...
In astudy run by Cohn & Wolfe, 63% of consumers said they would rather buy from a company they consider to be authentic over a competitor. Authenticity is so importantin today’s online world. Customers are no longer passive consumers led by TV commercials and billboards. Instead, they’...