Your share of search:Share of searchrefers to the volume of search queries your brand owns compared to all brands in your niche. The more search queries in your niche that involve your branded keywords, the higher your share of search. Benefits of Branded Traffic Branded traffic refers to web...
Ground leases are often used by franchises and big box stores, as well as other commercial entities. The corporate headquarters will normally purchase the land, and allow the tenant/developer to construct and use the facility. There's a good chance that a McDonald's, Starbucks, or Dunkin Do...
Service marks: These marks represent a brand that provides a service instead of a product. A mark might be considered both a trademark and a service mark, depending on the company and what they sell. Example: McDonald’s golden arches and Starbucks’ green medallion would be examples of logo...
Once you’ve got the relationship building out of the way, it’s time to put in the work. This is where things can get a little tricky. Just having your name mentioned by another company isn’t enough. Customers need to believe your collaboration is more than just a marketing opportunity...