Coca-Cola and Diet Coke occupy two of the top five bestselling carbonated drinks worldwide. Two of the oldest brands the company owns are Fanta and Sprite. In response to the healthier drink trend, Coca-Cola released Dasani, Ciel, and Smartwater bottled water. The company also owns sports ...
To sue, the subsidiary has to prove damages due to the parent company — a difficult thing to do because the parent company owns the subsidiary. However, it’s still possible to sue if the parent company’s actions directly interfered with the subsidiary’s contractual obligations and the ...
Coca-Cola has referred to its pricing strategy as "meet-the-competition pricing." The company analyzes the pricing strategies of its competitors, sees where comparable products have been priced, and strives to set its own prices around the same level as its competitors. This type of pricing s...
The Coca Cola Company: Coca Cola offers products with its name such as Diet Coke, Coke Zero, etc., but is also the parent company of Sprite, Fanta, Minute Maid, and Dasani water. Marriott: Marriott as the master brand includes several hotel lines with the same brand identity, hotel lines...