1976: FDA bans red dye #2 The Food and Drug Administration banned red dye #2 in 1976 after research found a correlation between the food coloring and cancer. The Mars company stopped producing red M&Ms (which did not contain red dye #2) at that point to ease customers’ worries. 1977...
The Boylan Bottling Company was founded in 1891 and specialized in brewing birch beer, but it’s well-known today for making handcrafted soda. Boylan’s root beer boasts a rich and unique flavor derived from cinnamon, sweet birch, vanilla, and wintergreen oil. The result is an earthy and w...
I think this is probably the first time building a company where my skillset actually made an impact, which was I did growth work. And so I looked at this as purely a funnel. How do I optimize this funnel so that I can get as much throughput as possible, and that means, at scale...
I think this is probably the first time building a company where my skillset actually made an impact, which was I did growth work. And so I looked at this as purely a funnel. How do I optimize this funnel so that I can get as much throughput as possible, and that means, at scale...
TikTok promotes the use of brand takeover ads by offering a case study ofToo Faced’s use of the platform. The cosmetic company created an ad using its recognizable logo to present a full-screen, five-second video with targeted messaging enticing its Gen Z audience to try its “Lip Injecti...
“As a leader in the fast-growing $350 billion clean energy drink market, Pureboost is positioned for even faster growth, especially with more audiences seeking functional nutrition and ingredient transparency, no sugar and healthier hydration energy alternatives,” the company said in apress release...
1. Red Bull In 2014, the energy drink company Red Bull lost a $13 million lawsuit for false advertising. The company had made claims that their product improved concentration and reaction speeds in consumers, which the brand said was just puffery advertising. However, courts disagreed and st...
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EXCLUSIVE: Jaguar boss explains how the Type 00 can save the company Hyundai RN24 prototype review: a 4WD hot hatch with supercar firepower Jaguar's massive rebrand explained: what's all the fuss about? Solar coating, in-motor brakes: here’s some of the tech Mercedes wants in its ...
and print media. Some companies took advantage of limited public access to information by portraying themselves as environmental stewards – even when their actions proved otherwise. Greenwashing is a deceptive marketing practice where a company makes unsubstantiated claims about an environmentally-friendly...