Online marketing has become a key strategy for organizations hoping to remain competitive in this digital world. When it comes to digital marketing, online channels are used to promote and advertise products -and services for branding purposes. Transforming businesses and their ways of connecting with...
For businesses, a good online marketing strategy isn’t just an advantage — it’s essential. That doesn’t mean you need to give up the familiar marketing tools that work. It’s a great idea to use online channels together with traditional ones. And it’s also a great idea to make su...
To really use pillars to drive results, you should keep them somewhat broad, allowing you to come up with a range of topics and content ideas to fall under them. Tag every piece of content you create under the appropriate pillar(s) so that you have visibility into the volume and types o...
as well as the key digital marketing KPIs and metrics for success. To our overview of digital marketing relevant for 2025 we also share some of the latest insights on which the most successful digital marketing channels
Technical SEO involves making changes under the hood of your website to improve search performance. Technical SEO ensures your site is fast, optimized for search engine crawlers, and mobile-device friendly. Mobile-friendlinessMore than 60% of website traffic now comes from mobile devices. Search ...
The objective at the end of the awareness phase is for your brand to stay top of mind for customers, so that when the time comes for them to make a purchase, they think of you. Consideration The goal of consideration marketing is increasing the likelihood that consumers will consider a cer...
One example that comes to mind here isHubspotand how they offer courses for email marketing certifications and other important topics in marketing. These courses are free, although behind a signup page, but put Hubspot at the top of your mind in terms of relevance and make you trust them ...
Social media marketing comes under inbound marketing strategies as it aims to reach the audience most humanly. The approach is not to force content but to pull the audience towards its brands in a way to make connections with the brand. ...
Here are the five pillars of social media marketing. 1. Social strategy An appropriate strategy should be laid out in advance. Organizations need to determine program goals, what channels will be used and what types of content will be shared. Here are some examples: ...
There are typically five goals when it comes to content marketing: 1. Increase marketing conversions by driving traffic to key landing pages 2. Expand brand awareness 3. Build and enhance customer relationships 4. Bring in revenue 5. Boost SEO efforts...