This generation comes after Millennials and before Generation Alpha. The oldest members of Gen Z are reaching their late-20s, with many now out of college, getting married, and starting families, while the youngest may be as young as 12.As a result of the COVID-19 pandemic, members of ...
but elusive audience, and the ways in which television has embraced youth subcultures, tracing the shifts in American and global televisual and youth cultures. Organized chronologically,Teen TVstarts with Baby Boomers and moves to Gen X, Millennials, and Gen Z as ...
In this McKinsey Explainer, we define what is Gen Z and look into the specific traits, characteristics, and global forces that have shaped Generation Z.
Fun fact: Because Millennials have a longer attention span than Gen Z – 12 seconds vs eight – this group is far more apt to focus on longer-form ads. In comparison,Gen Z users aremuch more in tune with the mobile video experience, leaning towards video-first platforms like Snapchat,You...
Members of Gen Z have been exposed to the Internet, to social networks, and to mobile systems from birth. In the context of soaring global connectivity, generational shifts could come to play a more important role in setting behaviour than socioeconomic differences do. Young people have become ...
In another sense, Generation Z represents a whole new breed of worker, who will usher in the final stages of the great generational shift under way in the workforce. How Gen Z is different Advances in information technology have made Gen Z the first generation of true ‘digital natives.’ ...
Instagram recently unveiled its report of upcoming trends based on a survey of Gen Zers. From more sustainable fashion and cleaner beauty to the virtual and the digital — not to mention the prevalence of social media and influencers — find out what to
Ryzen is the brand name of AMD's latest -- and fastest -- family of computer processors. First released in 2017, Ryzen CPUs and APUs are built on AMD's highly-evolved "Zen" microarchitecture, the 8th generation of AMD processor technology, and mark the company's first major processor in...
In fact, our research shows that social media is the preferred product discovery channel for members of Gen Z, Millennials, and Gen X. Plus, different people enjoy consuming information in different ways, so if you’re only creating one type of content you may be getting ignored by many in...
Social media is the top place where Gen Z and Millennials discover products, with 31% of people using it to find answers. Additionally, 17% of users buy products on social media, and most sellers find it effective, with 59% seeing more sales in 2023 than in 2022. It’s clear that inv...