Gen Z iscurrently the second-youngest generation, with millennials coming before them and Generation Alpha after. Like every generation, Gen Z’s behaviors are shaped by how they grew up. Young people today have come of age in the shadow of climate doom, pandemic lockdowns, and fears of ec...
Ah, Gen Z. The cohort has beenbefuddling bossesfor a few years now, launching thousands of hand-wringing headlines abouthow to managethe youngest generation of adult workers. Immune to the “lean in” ethos that defined the early-career millennials, thisgeneration is less interestedin the corner...
Instagram recently unveiled its report of upcoming trends based on a survey of Gen Zers. From more sustainable fashion and cleaner beauty to the virtual and the digital — not to mention the prevalence of social media and influencers — find out what to expect next year on the Instagram soci...
Generation Alpha is the demographic that comes after Generation Z and is made up of anyone born during or after 2010. Right now, Gen Alpha is composed of children under the age of 12, so the oldest in this demographic will become teenagers in 2023. The cut-off year to be considered born...
In another sense, Generation Z represents a whole new breed of worker, who will usher in the final stages of the great generational shift under way in the workforce. How Gen Z is different Advances in information technology have made Gen Z the first generation of true ‘digital natives.’ ...
Another piece is a lot of Millennials, as well as Gen Z now, are fans of Taylor Swift. With the Millennials, a lot of people grew up alongside her. When they were having some of these first experiences, maybe with relationships or entering adulthood, she was doing that at the same time...
In fact, 71% of consumers (particularly Gen Z) say they're more likely to by from brands they trust. Meanwhile, prior surveys we ran also showed that their purchases could also be influenced by brands with shared values. Read our 2024 Consumer Trends Report here. 2. Creating an Identity...
As technology has always been so integrated into their lives, Gen Z are typically more progressive in the digital world than their Millennial counterparts, frequently being at the forefront of emerging trends on TikTok and Instagram. And they're also more likely to be bilingual, have a strong ...
Millennials, and increasingly Gen Z, want more opportunities to have their sayand companies need to get a deeper understanding of groups who feel, think and behave differently to previous generations. The war for talent is fiercer than ever before– there are now more jobs and fewer candidates...
Which Generation Comes After Alpha? Generation Betabegan with those children born in 2025. How Is Gen Z Different from Gen Alpha? Generation Z includes people born between 1997 and 2009. As of 2024, its oldest members are beginning to move into their post-education years and may have set th...