(humorous or in brand names)Thecolormauve, or a specificshadeof mauve mauveness The state or condition of beingmauve; mauve colour. mauvelouses plural ofmauvelous mauves plural ofmauve Synonyms: lavender,magentas,purples,violets,lilacs,amethysts,plums,amaranthine,orchids,periwinkles,mulberries,heliotr...