A marketing team’s efforts in market research and consumer trends guides the strategy behind other aspects of the business and helps companies to consistently meet the needs of consumers. What Is Marketing? Types of Marketing Marketing Careers & Salaries...
If, like me, you’ve worked in marketing for a long time, then the four Ps of marketing might seem like a throwback. They are a bit, but I’ve worked in marketing for over a decade now, and some things never change. The four Ps of marketing are still foundational today. Those who...
If you have a creative bent and want to develop solutions that increase a company's brand exposure and bottom line, the marketing career cluster may be worth exploring. These are just a sample of the many careers available in the marketing career cluster: Advertising sales agent Advertising and...
How does digital marketing work? There are a number of ways to approach a digital marketing campaign. As a digital marketer, you have in your toolbox a wide range of tactics, strategies, and channels that can be employed to connect with your audience. Generally speaking, digital marketing cam...
Understand why the customer journey is so important, and learn how to use it to your advantage as part of a cross-platform marketing strategy. Salesforce Blog: How to Get Started with Customer Journeys Learn about customer journeys. What are they? Why do they matter to your business? And ...
Careers in Management Having a career in management can lead to various job roles like social media manager, marketing manager, HR manager, sales manager, operations manager, finance manager, engineering manager, etc. Let’s have a look at the national average salaries of these job roles below:...
Would you make a good marketing specialist?Take our career test and find your match with over 800 careers. Take the free career testLearn more about the career test What is a Marketing Specialist? A marketing specialist creates and manages marketing strategies to promote products, services, or ...
Digital marketing channels have been around since the earliest days of the Internet, but the marketing channel definition has changed with the times. Back in October of 1994, if someone were to ask "What are digital marketing channels?" there would have been only one answer: Display ads. ...
What is a marketing environment, and why is it important for marketing managers? Read on to learn more about monitoring your organization’s marketing environment.
What can you do with a marketing degree? Find out what types of marketing careers are available – including typical, less typical and emerging roles.