Making the decision to pursue a profession in marketing (specifically, digital marketing) is one of the most popular career choices being made over the last few years. Because of this, digital marketi...What You Need to Know About a Career in Marketing Written by Brian Wallace Friday, ...
If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is about promoting products,” I’d say. But today, it’s one of the toughest questions to answer. The term is so broad and flexible that it’s hard to pin down. Marketing is...
It’s been a weird year in marketing. I’ve been saying that for 18 months, but it’s still true. There’s thequiet recession in B2B marketing. There arechallenges in the job market. AndAI continues to suck the oxygen out of every discussion of possible innovations. But as much as ma...
I learned in college that marketing is a conversation. Marketing is the conversation that starts between two people who don’t know each other well. Great conversations lead to understanding needs. Great insights like this lead to amazing products delivered through engaging customer experiences. THIS ...
Marketing is the process of getting the public educated on and excited about an organization’s products and services. A marketing team’s efforts in market research and consumer trends guides the strategy behind other aspects of the business and helps companies to consistently meet the needs of ...
Some of my colleagues were awakened by nightmares at work in the middle of the night. Of course, these are things that people who just start working will encounter. 3) long-term development. As I understand now, the Careerpath of FMCG's Marketing is basically trainee, assistantBrand manager...
If you are not sure what animpression is in marketingeither, then don’t worry – it’s super easy to understand. An impression is the term used to refer to someone who sees your advertisement, whether it’s on social media or on another marketing platform. ...
In my opinion, the most critical thing, or habit, that leads to marketing campaign success is for a company to… Embrace the mindset of a publisher, and embrace the fact they need to give something of value away (information, expertise), before asking anything of a prospect. ...
What can you do with a marketing degree? Find out what types of marketing careers are available – including typical, less typical and emerging roles.
As marketers, we all want to climb the career ladder as quickly as possible. But if you're going to become a marketing manager one day, you first need to learn what the role demands. Moving up in ranks means becoming more involved in the marketing process, and eventually becoming the pri...