Brands are no strangers to social. But, by and large, brands have only just begun to realize the value of truly connecting with consumers and treating social as more than a channel for promotion. Here are the top five findings from our research on the business value of building connections ...
Chosen Foods, one of the avocado oil brands we use, recently publisheda blog article promoting the benefits of avocado oil. We use both avocado oil and olive oil a lot at home (mostlyKasandrinos organic EVOO), and I decided to compare both types of oil and share with you the findings...
Test-market new products, services, brands, and businesses with minimal upfront investment Provide self-service options to customers, allowing a smaller sales staff to sell to more customers Scale quickly and at low cost 1Statista. (2018, March). Retail e-commerce sales worldwide from 2014 to...
When clarifying what your brand is not, choose traits that may be desirable for other brands, but not yours. For example, Omsom uses the phrase real deal in its marketing materials, but not authentic. Honing in on these subtleties will help guide anyone who represents your brand. “We had...
That's why Google algorithm updates can have a huge impact on brands and marketers so you need to keep on top of them. Remember there’s also social media algorithms to consider for search. There are three steps to how search engines work: crawling, indexing and ranking....
RTings started a new test of 100 TVs in early 2023, hoping to get a sense oflongevitybetween brands and models. This test doesn't focus specifically on burn-in, but burn-in and image retention will be measured and high rates of either will certainly dock longevity points. ...
7 of the Best Long-Term Stocks to Buy These $25 billion-plus stocks all have staying power. Jeff ReevesMay 15, 2025 7 Best Mid-Cap ETFs to Buy These seven ETFs track some of the best mid-cap equity indexes on Wall Street. Glenn FydenkevezMay 15, 2025...
The science of marketing is constantly evolving. Stay informed with these helpful resources. 4 ways the crumbling cookie could improve customer experience It's been a long time coming, but third-party cookies are starting to go away. What does this mean for marketers and how can brands ensure...
Just because there is a sale doesn’t mean you need the clothes, because guess what, YOU ARE STILL SPENDING MONEY.The most important thing to understand is that you should be getting staple items of the core wardrobe first.These are a couple of my staple recommendations:...
so brands don’t actually have this information to share. This is a questionable choice, as there is absolutely no reason a brand shouldn’t disclose all of the ingredients someone will be putting on their skin. I also found that some products, like the Neroli Face Serum, contain synthetic...