Endorsed Brands An endorsed brand is a more flexible way to package brands under a master brand. Each brand extension is given a separate identity and is associated with the master brand, or not, depending on the context. This gives a brand extension the freedom to have an independent brand...
In our Chevy, we likely glimpsed just a fraction of what GM knows. We didn't see what was uploaded to GM's computers, because we couldn't access the live OnStar cellular connection. (Researchers have done those kinds of hacks before to prove connected vehicles can be remotely cont...
Today, Ford owners have access to a Ford Pass smartphone app, while Lincoln owners can use a Lincoln Way app. Approximately one million of the automaker's existing vehicles allow OTA updates, but by 2028 there will be 33 million OTA-capable Fords and Lincolns on the road. That means the...
This feature is so convenience that every car brands offer it. For example, Toyota provides the Remote Connect while Nissan includes this in NissanConnect Services Convenience. Emergency Services The next thing we can have in the connected services is emergency services. It is crucial to have safe...
So is GM’s in-house OnStar – but there’s a visible reason for that. The GMAuthority Impala page says “On the new features front, Impala adds OnStar Generation 10 Hardware with 4G LTE and Wi-Fi hot-spot capability.” Ah, Wi-Fi and 4G LTE. This is something I have written ...
Glenn Fogel, CEO of Booking Holdings (BKNG), formerly known as Priceline (PCLN), said on the company's name change, "Over the last two decades, our business has expanded from justpriceline.com, operating solely in the United States, into six primary brands with headquarters around the globe...