The last two decades have seen the emergence and evolution of an impressive range of 'own brand' cosmetics, which are now making a very significant impact on the market. According to Euromonitor International, the value of private label in 2010 was estimated at around 2.5% of the overall ...
A pattern.Marc Shillum of Method wrote an excellent paper a few years ago entitled “Brands as Patterns.” I agree with this paper 100%. If you’re an expert practitioner when it comes to brand, or you want to be, I recommend it highly. But for many businesses, and many CEOs especia...
These images have become synonymous with the brands themselves and appear in all of their marketing and branding campaigns. If you don’t have one yet, try out this logo maker to get started. Slogan: If your logo acts as your brand’s face, your slogan encapsulates its personality. “I’...
Mailchimp helps build brands Brand identity is a simple concept, and yet it's not always easy to create. A successful brand is one that can convey brand personality, inspire confidence, and encourage purchasing activity, often while saying very few words. Mailchimp helps support the growth and ...
According to the Amazon Ads Higher Impact study, 79% of respondents said they are more likely to purchase a products or services from brands whose values align with their own.1 How does brand awareness work? Brand awareness works to help familiarize customers with a brand or product through...
Brands that see future consumers as stakeholders in their business will resonate. “Generation Alpha don’t want products just pushed at them,” says Ashley. “In many ways they are having a seat at the table and having influence over a brand.” What does the future hold for Generation Al...
Brands have to recognize that everything they do contributes to the public’s perception of their brand, whether it reinforces their brand promise or not. Micah: Bold brands control their own narratives. Cameron, you make strong points, but I see it differently. Branding should be proactive ra...
“We’ll continue to acquire more businesses but we’re always careful to acquire something with similar values and culture so that it doesn’t eat the other brands for breakfast.” Achieving scale is, for Moir, essential for the survival of the business. “There is going to be major ...
Now branding wasn't just something companies did; it was something they could own. And that changed everything.The Birth (and Death?) of Corporate BrandsAdvertising was still a relatively new and underutilized medium, but a man named James Walter Thompson wanted to change that. His advertising...
Pink is a great color for brands with a soft or luxurious identity. Brown is perhaps the least used color in all of branding, but that could actually work to your advantage! Any time you do something different, it helps you stand out. Brown can also help people to view your brand as ...