This week, Blawg Review, No. 169 is hosted by brand strategy consultants Whisper. It focuses on "lawyers demonstrating their brands and thereby revealing their unique genius, rather than devolving to labored explanations of relevancy." Well, you get the idea....
Planned, e.g. if the campaign is set to include. It’s important that the measures chosen fit all brands involved. Tip Kickstart your own branding journey with your online store. IONOS offers various solutions tocreate your own online storein just a few easy steps. It gets even better: ...
For example, we set up a co-marketing arrangement for publisher Smart Insights with martech vendor HubSpot where joint research reports were created to raise awareness and generate leads for both brands. HubSpot has dedicated co-marketing managers in different regions to manage this activity since ...
When NASA’s Perseverance rover picked up the sounds of Mars in Feb. 2021, it was the first to do so – but only just. Soon after, China released audio recordings made by its own Mars rover, Zhurong, Space.com reported at the time. Now we have a good idea what the Red Planet soun...
which is not surprising, since these planets all have robust magnetic fields," said Jeff Regester, an instructor of physics and astronomy at High Point University in North Carolina. "More surprisingly, auroras have also been discovered on both Venus and Mars, both of which have very weak magne...
Everything from emails and videos to scientific and meteorological data can constitute a big data stream, each with their own unique attributes. Velocity Big data is generated, processed and analyzed at high speeds. Companies and organizations must have the capabilities to harness this data and ...
As in retail, business customers benefit greatly from the time and effort savings of online ordering, in their own time, with full visibility of the status of their order.”—Ben Chidiac, Cofounder, Beard & Blade B2B wholesale business examples The brands mentioned in the introduction to this...
Companies like Bentley and Rolls-Royce lead the pack when it comes to sculpted hood candy, while brands like Jaguar and Cadillac no longer slap sleek leaping cats or wreathed crests (respectively) on their cars. The hood ornament started when radiator caps were located on the outside of ...
that each have their own spot on a shelf. Your job as a brand is to jump out before anyone else does. The category you are in is filled with lots of other brands that don’t look that much different from one another, so customers need help finding you. That is what positioning is ...
The owner of Coors Light, Miller Lite and Blue Moon will "pause Facebook, Instagram and Twitter while we revisit our own advertising standards to create better guardrails to protect our brands and address the spread of hate speech", chief marketing officer Michelle St Jacques stated in an inte...