where The J.M. Smucker Co. is still based. Its longtime successful advertising slogan was “With a name like Smucker’s, it has to be good.” Beyond fruit spreads, its brands include Folgers and Cafe Bustelo co
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Shoppers now are looking for an experience more than an item, and retail will continue to be about “shoppertainment,” says Rehyle. “We’ve talked about these things in the past but now I think it’s going to be what will separate those brands that survive versus those that don’t.”...
“My Next Question” is taking a brief hiatus, but plans are for the series to return later in 2021.In the meantime, please visit our website to watch all webinars from the past year. Editors' Picks 1MJSA to Become Part of Jewelers of America 2182-Carat Paraíba-Type Tourmaline Sells...
If you’re gluten intolerant, you’ll want to look for BBQ sauces that are labeled gluten-free. Some popular brands that make gluten-free BBQ sauce include Sweet Baby Ray’s, Stubbs, and Kraft. While many barbecue sauces are naturally gluten-free, some common ingredients used in barbecue sa...
While Kraft does belong to a house of brands (Kraft-Heinz), it also produces a range of different items with the same consistent logo and brand identity. Products range all the way from Kraft Dinner to Miracle Whip, and marshmallows. ...
Looking for some inspiration from real-world brands with compelling product photos that can inspire your own visuals? Here are three examples: 1. Grounded Plants TheGrounded Plantsbrand has such a distinct look and feel, and the product photos are a continuation of that. The backgrounds are plai...
Technically, "Jell-O" is actually a brand name, currently owned by Kraft Heinz, that is used to market a range of desserts and snacks. But most people use the term to refer to the gelatin-based desserts that are also sold under the "Jell-O" name. The jiggly red dessert we think of...
Erewhon used to have a most excellent organic “krispy rice” cereal, that was produced for them by General Foods. They sold to a company called Attune Foods, in turn bought out by PostHoldings and it sounds like they might now be owned by Kraft. So that’s it for the healthy Rice Ce...
Scenario: At Walmart, Alex sometimes buys Great Value (Walmart’s private label) products, but he’ll also pick up national brands like Kellogg’s or Kraft, especially if there’s a sale. Automobiles: Scenario: Over the years, Sophia has owned a Toyota Camry for its reliability, a Hond...