In response to the healthier drink trend, Coca-Cola released Dasani, Ciel, and Smartwater bottled water. The company also owns sports drink Powerade, smoothie brand Innocent Drinks, and orange juice brands Minute Maid and Simply Orange.Subsidiary...
Here, the parent brand is irrelevant and often detrimental to brand equity compared to the individual products it takes ownership of. Coca-Cola uses thisstrategyto their advantage, having acquired brands such as Fanta, Sprite, and Dasani that were successful in their own right. ...
What Is Generative AI (GenAI)? Generative AI (GAI) is the name given to a subset of AI machine learning technologies that have recently developed the ability to rapidly create content in response to text prompts, which can range from short and simple to very long and complex. Different gener...
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An American CPG brand, Mars is most well-known for its production of chocolate candy. Some of its most popular brands include M&M’s, Snickers, and Twix. The company also owns a number of pet food brands, including Pedigree and Whiskas. Founded in 1911, Mars is headquartered in McLean,...
However, a major problem arises when small businesses try to imitate Coca-Cola, Samsung or Apple. The few times they run their ads is like a drop in the ocean. It’s nowhere near enough to reach the consciousness of their target audience, which is bombarded with thousands of brand messages...
Coca-Cola has worked hard to generate a brand image that has become synonymous with occasions that bring people happiness. The famous Christmas holiday truck advert that has pride of place in its marketing has helped to create a connection in consumers’ minds between the brand and joy – despi...
There has been endless analysis of the advertising strategy of the world's best-known brand - principally whether it's thinking 'global' or 'local' at any point in time.But the best insight into Coca-Cola's approach is provided by the ads that appear on our TV screens - from Islington...
Sometimes independent companies within an industry are closely tied together, which can decrease competition between them and further cement the existence of an oligopoly. Subaru Corporation, which owns the Subaru brand, is an independent automaker. However, the company collaborates with major auto manu...
Coca-Cola is the leading provider of soft drinks in the world. In 2018, it not only had the No. 1 selling soda with regular Coke, but its Diet Coke brand outpaced Pepsi for second billing. Within the pop category, Coca-Cola has a number of brand variants, including Dr Pepper and Spr...