Your brand’s voice is its personality. And just like your personality makes you unique and attracts like-minded friends, your brand’s personality can help it stand out and build a strong customer base. Here’s how. When you think about how your favorite brand communicates, what comes to...
Tiffany is a bright example of elegance. The brand's team efficiently manages to communicate Tiffany's brand message by using a witty, classic, and elegant brand voice. You can notice that the company is consistent in its voice in social media posts and different advertising campaigns. The bra...
Your brand’s voice is its personality. And just like your personality makes you unique and attracts like-minded friends, your brand’s personality can help it stand out and build a strong customer base. Here’s how. When you think about how your favorite brand communicates, what comes to ...
✏️ Note: Brand voice is the overall personality your business takes on. Tone, on the other hand, is the emotion and inflection of that voice. While brand voice remains consistent throughout the life of a brand, the brand tone changes to be appropriate for each situation. Why brand ...
Just like in human beings, a brand voice is the unique way a brand communicates with everyone. But Britannia’s ting ting ti ding, Nokia’s basic ringtone or any other sound effect, audio jingle, etc. doesn’t count as the company’s brand voice....
Think about who your brand is online. If your brand was a person, what personality traits would they take on and what would they avoid? What phrases and stylistic choices does your brand use? All of the above contribute to your brand voice, but there are many elements to creating one. ...
Like we mentioned, your voice is a reflection of your brand’s overall personality; it’s consistent and unchanging. Your brand voice should be: –Distinct. Creating a brand voice shouldn’t be about becoming the next Apple or the new Facebook; it’s about becoming the first you, and ...
Today, theemotional connection a brandestablishes with its audience is paramount. Customers want to feel something when they think of a brand. Take Apple, for instance. People don't just buy their products; they buy into a lifestyle.
What is a brand? A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name, its qualities and personality. Bra...
Brand Equity is a qualitative measure of the brand’s positive recognition or goodwill in the minds of the consumers considering the brand as an independent entity. Brand Equity is the tangible and intangible worth of a brand. The degree of premium that a brand can charge on its offering is...