What is brand voice? Brand voice is how a business speaks to its audience and the world. It’s the unique personality behind a business and the persona a brand creates. In many ways, a brand’s voice sits at the core of the relationship customers have with a business. It fosters co...
Think about who your brand is online. If your brand was a person, what personality traits would they take on and what would they avoid? What phrases and stylistic choices does your brand use? All of the above contribute to your brand voice, but there are many elements to creating one. ...
Think about who your brand is online. If your brand was a person, what personality traits would they take on and what would they avoid? What phrases and stylistic choices does your brand use? All of the above contribute to your brand voice, but there are many elements to creating one. ...
Your brand’s voice is its personality. And just like your personality makes you unique and attracts like-minded friends, your brand’s personality can help it stand out and build a strong customer base. Here’s how. When you think about how your favorite brand communicates, what comes to...
During the brand building process, every one of us must go back to square one and ask,“What is branding?” And surprisingly enough, many folks have a difficult time answering that question. At the surface, we all think we know whatbrandingis. Everyone has a favoritebrand. When we visit...
But it's not just about looks. It also includes the brand's personality and values. And how it's perceived. Brand identity is the DNA of your brand. It's what makes your brand unique, recognizable, and memorable. Just like people have their own personality, style, and values, a brand...
The easiest way to build a brand is to base it on authenticity. If your brand really is about the things you claim, you won’t have to maintain an expensive lie. What are you really good at? That’s the place to start. “We have some of the smartest and most rebellious people in...
What is a brand? A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name, its qualities and personality. Bra...
What is brand vision? Read on to find out how to define your brand vision statement and see the impact of brand vision on your financials, operations and more.
What Is Brand Personality? The term "brand personality" refers to a set of characteristics that is attributed to a brand name. An effective brand increases itsbrand equityby having consistent traits that resonate with one or more consumer segments. ...