As you can see, the world of brand strategy has undergone a seismic shift. Mantras like “Know Your Audience” and “Adapt or Die” have never been more accurate. You can't just put your brand out there and hope for the best anymore. As a brand strategist, you need to be a storyte...
Creating an engaging, memorable logo is an important step in developing a brand identity, but you can't stop there.
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When you craft content that offers a solution to your customers' and clients’ problems, you’ll increase sales, cut costs, and build brand loyalty. Yep, you heard right - a strong marketing plan, when executed, will make your inbox light up with Stripe notifications. Your biggest challenge ...
Also, depending on other Spirit Animal Quizzes, you might have encountered one that asked for your birthday. Those tests only give results based on birthday – which is one way to find your Spirit Animal but not the only way. In about a week, I have a brand new version of WhatIsMySpi...
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Brand impersonation accounts for 81% of all spear phishing attacks. That means that the attacker may pose as an employee or representative from another company that the receiver is familiar with. Here are a few common examples of what you might see in a spear phishing attack. But take this ...
Pop quiz time! What’s the gerund in the header above? If you said “writing,” you’re correct. When you’re confident that your writing is free of grammatical errors, digging deeper and tackling bigger ideas in your work doesn’t seem quite as daunting. Grammarly helps by catching misse...
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