As you can see, the world of brand strategy has undergone a seismic shift. Mantras like “Know Your Audience” and “Adapt or Die” have never been more accurate. You can't just put your brand out there and hope for the best anymore. As a brand strategist, you need to be a storyte...
Creating an engaging, memorable logo is an important step in developing a brand identity, but you can't stop there.
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When you craft content that offers a solution to your customers' and clients’ problems, you’ll increase sales, cut costs, and build brand loyalty. Yep, you heard right - a strong marketing plan, when executed, will make your inbox light up with Stripe notifications. Your biggest challenge ...
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Brand impersonation accounts for 81% of all spear phishing attacks. That means that the attacker may pose as an employee or representative from another company that the receiver is familiar with. Here are a few common examples of what you might see in a spear phishing attack. But take this ...
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1. What do I need to include on my landing pages? Read about the anatomy of a high-converting landing page. 2. Landing Page vs Homepage: What’s the Difference Read about the difference between a Landing Page and Homepage. 3. What’s the best way to get started creating a landing pag...