Beverage Sales:Coca-Cola generates the majority of itsrevenuefrom the sale of its beverages, including carbonated soft drinks, waters, juices, teas, sports drinks, and energy drinks, sold through variousdistribution channels, including retail stores, restaurants, convenience stores, vending machines, a...
While they’re all sparkling soda beverages owned by the Coca-cola company, they each have a defining brand color, logo, and most importantly, brand identity. Each brand name resonates differently, brings to mind a different flavor, or evokes a memory of a specific time when you enjoyed the...
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While Coca-Cola’s total volumes certainly still rely on sparkling beverages such as soda, the company has gone to great lengths in recent years to diversify away from its core products. The company has acquired multiple still beverage brands − juices, teas, dairy and water − to revitali...
Would you prefer Hunts or Heinz ketchup? Dunkin’ Donuts or Starbucks? Pepsi or Coca-Cola? What does this mean for a business? It means there is a need for consistency in every point of interaction with your customers if your product is going to stand out among the competition. One of ...
Why does The Coca‑Cola Company use artificial sweeteners? We want to give you choices, so you can decide what’s right for your lifestyle and diet. We offer more than 800 beverages in the U.S. Of these, 250 are reduced- or no-sugar. ...
Coca-Cola One of the most iconic CPG brands in the world, Coca-Cola is responsible for manufacturing and distributing non-alcoholic beverages. No doubt, Coca Cola is a global company. Founded in 1847, the company is headquartered in Atlanta, Georgia and today satisfies consumer demand in over...
Soda and other sugar-sweetened beverages like energy drinks and fruit juices have an effect on every part of your body, especially the brain. Under normal circumstances, our bodies are well-oiled machines. Our body naturally releases chemicals to remind us we need to eat, sleep, defecate, and...
Consumer packaged goods, or CPGs, are goods used daily by average consumers. They are used quickly and therefore must be repurchased quickly. Examples are food, beverages, personal care items, and cleaning supplies. They are different from durable goods, such as computers or washing machines, wh...
Similar to Coca-Cola, PepsiCo prices are also based on targeted customer demographics. Health-centric beverages like Tropicana, niche cross-market products like Lipton, and heavily market-saturated products like Pepsi are all priced differently, based on the underlying customer group. Which Tastes B...