What are the different types of push messaging? Web push notifications:These are notifications that appear on web browsers as pop-ups, banners or icon badges. They can be used to send personalized messages and promotions directly to users, even when they’re not active on the website. ...
There are a number of sales promotions you can run with the help of theSales promotionstemplates. Run a sales promo for new contacts and encourage them to become your customers, see which offer converts the most, reward your customers with specials, or entice them with a new offer. You ca...
Because there are so many different ways to “win” and get traction in content marketing (and because “winning” and “traction” means so many different things for different people) we got input from a large number (68, like the headline says) of people with their take on ...
In the field of digital marketing, SEO is the most important digital marketing skill to have. This is a process utilized to rank your website higher in a search engine, thereby increasing the traffic to your website without spending a single penny. There are various tools also available like...
By doing this, the store is able to not only make sure that their various customer segments are receiving relevant promotions, but also provide them with an incentive to make another purchase from their brand. This type of personalized marketing can go a long way in creating meaningful relations...
Anyone who has run afoul of the email gods and had all their mail routed to the junk/spam folder will tell you about the importance of deliverability. Losing your inbox placement means fewer eyes on your message which leads to reduced opens, clicks, and sales. Email delivery issues are wo...
No matter how successful your various online marketing strategies are, your landing pages and website must convert at a decent rate to make all the efforts worthwhile. Even just a one-second delay in page-load speed leads to a 7% drop in conversions. Stay up to date with landing page best...
Identify Key Milestones and Dates: Start by marking important events on your calendar, such as product launches, seasonal promotions, or holidays. These dates will serve as anchors for your email campaigns. Align with the email customer journey: Map your email content to the various stages of ...
Business-to-Consumer (B2C) Sales: B2C sales are transactions where businesses sell their products or services directly to individual consumers. These reach many people through various marketing channels. B2C sales may require engaging advertising, seamless online purchasing, and optimized user experiences...
Rule-based Promotions: To increase the basket size for customers and get them to repeat purchases, grocery retailers are sending targeted messages based on their purchase behavior over a period of time. For instance, if certain customers shop for a specific set of products at the beginning of ...