In this article, we’re going to discuss UTM parameters, the different ways to use them, and how to create UTM codes in Google Analytics. Let’s get started. What Are UTM Parameters? UTM, or Urchin Tracking Module, parameters are codes or tags you can add to a URL. They add bits of...
UTM tags, also known as UTM codes, aresmall snippets of code you append to the end of your URL. A UTM link is a URL with UTM parameters appended to it,used to track the performance ofmarketing campaigns. Each tag consists of two parts — a UTM parameter and its value. For example: ...
What are UTM Parameters? UTM parameters, short for Urchin Tracking Module parameters, are a set of query string parameters that are appended to the end of a URL to help track and analyze the performance of online marketing campaigns. They were originally developed by Urchin Software Corporation,...
TestNG parameters are a feature that allows you to pass dynamic data inputs to your test methods, making it possible to run the same test with different values. This is particularly useful when testing functionality with various data sets without duplicating your test code. Read More: How to ...
The 5 UTM parameters are outlined below: Campaign: Identifies the specific marketing effort Source: Source of traffic Medium: The platform that a user came from Term: Tracks keywords Content: The specific content that was clicked on (used when there are multiple links) SourceReady for seconds?
Campaign term and campaign content are optional UTM parameters. Here are the five UTM parameters recognized in Google Analytics: 1. Campaign Source (utm_source): Use this parameter to identify the source of your traffic. This could be a website name, search engine, newsletter name, or so...
Specific parameters are used for tracking purposes, such as in advertising campaigns or button clicks. For a holiday advertising campaign on Facebook, the URL`/landingpage?utm_campaign=fbid_holidaypromo`helps track visitors from that campaign. ...
There are a plethora of uses for UTM codes. Below are some examples of when to effectively use your UTM codes: A/B Testing– Whether you areA/B testingfor two different ad creatives or want to know which platforms or audiences work better for your campaigns, leverage UTM parameters to comp...
s versions. This ensures that the mediums that campaign traffic comes in from are not placed in a different category other than where Google would automatically place non-UTM containing traffic. For example, Google already has an‘email’medium, so we recommend labelling your email newsletters/...
The page location is “https://www.shopify.com/blog/,” and the parameters are “?utm_source=facebook&utm_medium=ppc&exampleparam=example.” Looking closely at this URL string, you see three individual parameters, each broken up by an “&”: “utm_source=facebook,”“utm_medium=ppc”,...