Koen PauwelsProfessor of Marketing at Ozyegin University, Istanbul, TurkeyDe GruyterGfk Marketing Intelligence ReviewLautman, M. R. &Pauwels, K. (2013). Identifying metrics that matters: What are the real key performance indicators that drive that consumer behavior? Methods, 5(2):46-562....
What are the top key performance indicators (KPIs) you expect to improve for your business with the help of Data Analytics & AI? View the poll results (254 participants) and benchmark your thoughts against verified peer responses.
Key performance indicators give business owners a way to measure whether or not their strategies are working. Explore how KPIs work.
Key performance indicators (KPIs) are essential for any business that wants to track its progress, identify areas for improvement, and make data-driven decisions. Internal teams need to be able to prove their impact to the bottom line of the business and need to pick the right KPIs that prov...
Well, the answer is simple, through metrics! But what kind of metrics are required to evaluate the success of marketing efforts? Marketing key performance indicators help in understanding what’s working for your company and what’s not. Read this blog and know more about these key performance...
Lagging indicatorsare the metrics that reveal how effective your past efforts are. And help you see clearly whether you reached your goals. To get a well-rounded view of your performance, combine leading and lagging indicators. Using the same example from above, both CTRs are leading indicators...
Key performance indicators (KPI) are measurements used to identify and quantify business performance. Advertisements KPIs are selected through a management framework. To identify and establish the critical KPIs, an enterprise process must be created to meet the following requirements: Contain clear ...
In a mobile marketing context, key performance indicators (KPIs) are metrics that are used to assess the performance of a mobile application and the broader business that surrounds it. Essential marketing KPIs include a number of in-app factors (such as retention, monetization and number of act...
Key Performance Indicators are quantifiable measurements, agreed to beforehand, that reflect the critical success factors of an organization. They will differ depending on the organization. A business may have as one of its Key Performance Indicators the percentage of its income that comes from return...
Types of Key Performance Indicators (KPIs) While there are many KPIs to choose from, most can be grouped into broad categories based on their purpose. One common method for categorizing KPIs is the “balanced scorecard” framework of perspectives, which includes: ...