high demand, and low price are some FMCG traits that enable them to be sold off quickly. A strongdistribution channelplays a crucial role in the FMCG industry as it ensures that the products are delivered to the stores on time. However, an expensivesupply chainwill also add...
The rationale for this strategy is that engagement yields brand loyalty (Bowden 2009; Dwivedi 2015; Hollebeek 2011; Vivek et al. 2012). However, not all fans are equal (Syncapse 2010). Nelson-Field et al. (2012) showed for two FMCG categories that more than 90 % of fans are buyers. ...
Welcome to the fascinating world of the FMCG industry or Fast-Moving Consumer Goods. FMCG, an acronym for Fast-Moving Consumer Goods, refers to a broad category of products that are characterized by their quick turnover and frequent consumer demand. These goods are often staples in households, ...
Also, an added bonus is that the prices are extremely affordable and often cheaper than buying from a regular supermarket. What does Amazon Fresh sell? There are over 500,00 products belonging to various categories available. Amazon Fresh’s product offerings range from fresh fruits, vegetables,...
Understanding The Difference Between CPG And FMCG When discussing the consumer packaged goods (CPG) industry, it’s worth also mentioning FMCG, its definition and how it relates to the latter. FMCGs, or Fast Moving Consumer Goods, are products that are sold to the public on a frequent and ...
The Common Interchange Format (CIF) is a worldwide standard for catalog descriptions. Thousands of procurement systems from many manufacturers around the world use it. CIF catalogs are divided into two categories: full-line and cross-tabular. Full-line catalogs are the most common type. They li...
PPO rates in marketing roles at FMCG companies are 25% of what it is in other companies. Why is it so? Why there is cutthroat competition in Marketing? We interviewed Aishwarya Ravi to know what she did differently to bag a PPO from one of the FMCG giants in the world. And we have ...
This section of WhatTheyThink focuses on emerging trends in the Labels & Packaging print sectors. It feature discussions on technical and business trends that affect all those in the Packaging Supply Chain.
“Like there is a lot of discovery that needs to be done when making a purchase in certain categories within beauty there is discovery, there is assortment. Width is also very important in beauty. It’s a very long tail category. You know, if you’re trying to buy a foundation, there...
Fast-moving consumer goods(FMCG) are cheaper products that sell quickly such as milk, gum, fruit and vegetables, soda, beer, and common drugs like aspirin. The Bottom Line The products you buy in stores or online are consumer goods. These are intended for personal use or consumption and a...