A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.Get the free reading list Why is developing a branding strategy important? Brands without effective brand strategies can become dilut...
By mimicking what competitors are doing right and avoiding what they’re doing wrong, you’ll be able to create a winning brand strategy. Examples of how companies develop brand strategies It’s a good idea to learn how impactful the right brand strategy can be for a company. When it’s ...
A company should have several brand attributes which are necessary for success. In this section, we’ll uncover the characteristics so that you can consider them when developing a brand. Proper positioning strategy. Your branding and marketing team should collaborate to determine the relevant positioni...
A brand strategist creates and manages the branding of a business. This involves developing, implementing, and ongoing management of abrand's identity, visual elements, and communications strategies. Brand strategists must possess a thorough understanding of their target audience and values. Brands have...
Over the past fifteen years, our team has helped thousands of entrepreneurs and small businesses build and grow their brands. We’ve keynoted numerous conferences and webinars on building brand pillars and frequently write and talk about branding strategies on our blog and at conferences. This gu...
We help businesses of all types develop their brand strategy by learning about their business, history, and goals. We understand that branding goes way beyond just a business logo or color scheme. Our Approach We develop brand strategies that clearly identify short-term and long-term goals, comm...
Public relations: How you communicate your brand message to the greater market. Social media: How you communicate your brand message to your social audience. Using your brand to create holistic ties between these strategies will help you hit the market with a cohesive message. Creating that consis...
Analyze your competitors:Research your competitors to understand who they are targeting, what strategies they are using, and how you can differentiate your brand. Analyze your product or service:Take a close look at the features and benefits of your offering. Who will find these benefits valuable...
While there are many marketing strategies that contribute to brand recognition, the first step is to come up with the perfect name for your business. To get the ideas rolling, try thisbrand name generatorfor inspiration.Then, you can hit the ground running to promote your business. ...
1– Focus on the Long Term When creating your branding strategy, think about the long term. Think about what you want your brand to mean to your customers and how you want it to look on the shelves of their local store. While short-term strategies are essential for getting products into...