In the right hands and with some basic training, it is a powerful tool. Bosch truck is again “Jal test” software reworked into the ESI format. Programming functions are lacking, and again we suspect because of Bosch’s OEM ties, there are some holes in coverage for far eastern brands....
Whether providing B2B or B2C ecommerce—or both—businesses need a powerful, flexible, and scalable ecommerce platform that will meet customers’ needs today and into the future. The best ecommerce platforms are FlexibleThe platform should support both B2B and B2C selling in one platform that can...
The best way to become what I call a 'Youpreneur' is to really be YOU 120% of the time. There’s no room for smoke and mirrors. There are no funny games to be played. You’ve got to be you all the time. See, branding isn’t just about engineering a “corporate identity” and...
E-commerce is highly competitive; your rivals are always just a couple of clicks away for customers. Yet, subscribers to your business will be less tempted to stray to other brands if they’re already signed up to your service. The subscription market is experiencing explosive growth globally....
Your customers are people, and people are emotional beings. You need to do more than just appeal to logic—you need to create emotional connections. Product branding is the perfect vehicle to do just that. Research has also found that when consumers feel brands and products meet their ...
Naturally, there are different ways to gain that insight. The best one is to send an automated post-purchase email asking your customers to leave a review. Asking for product reviews has another advantage. You can use the information you’ve gathered to make your marketing messages even more ...
In competitive benchmarking, such scores of a particular period are compared against your direct competitors. The practical use of such a system? Running a competitive analysis and finding out what similar brands are doing to maintain an exceptionally good CES score. ...
A brand vision is a brand’s concept of its future. Discover how to define your brand vision statement & watch the business impact soar.
Artificial intelligence helps marketers automate activities and campaigns at scale in a way we've never seen before. But there are a lot of AI tools out there and they're coming at us fast! So what AI tools can and should you be using?
All of the most successful brands are open to change and feedback. It’s common for brands to update their branding every 7-10 years with minor refreshes in-between to revive their current branding, as well as ensure their brand always has the best impact on their audience. They pivot to...