What is the ideal ratio for logos? A horizontal logo between 250 to 400 pixels wide for your website is a safe bet. Aim for 160 x 160 pixels for a vertical website header. Should my logo be PNG or JPG? JPGs and
Aristotle coined logos, ethos and pathos as the three pillars of rhetoric. Today, it is used as the three persuasive appeals -- distinct ways to successfully convince an audience that a particular stance, belief or conclusion is correct. The three are different from each other in their respecti...
We mentioned this above, but it’s important enough to emphasize again. Your logo will be placed prominently across several media channels, and in varied sizes; because of this, the best logos are versatile logos ones that can easily be scaled to fit any branding need you may encounter.Wha...
Do you have a top five logos of all time? That’s what Creative Review and Brand New are asking, prior to a logo-specific edition of CR.
As a result of this movement, logos can have more structure while maintaining a gentle and uncomplicated aesthetic. In addition, because of its simplicity, geometric shapes usually are more eye-catching. We can also see the radial pattern approach used in AI products like Chat GPT or Perplexity...
Logos is used to appeal to an audience’s reason with the support of facts. The ultimate goal is persuading them to agree with the author’s idea or belief. However, not all arguments that include facts are logical. Data can be manipulated, and logos can be misused—intentionally or unin...
The most recognizable and famous logos in the world are those of some of the most well-known organizations and brands. These may not appear the most complex in design, but they often boast hidden meaning, memorability and impact.Whether they’ve existed since the brand originated, have been ...
A perfect example of logos, and an ad that's teeming with logical appeal. Apple has one agenda with this spot: to deliver logical arguments that the iPhone X is the most advanced phone on the market, and put you in a frame of mind where you’ve simply got to have it – regardless ...
Use your logo elsewhere: While the header and favicon are the most popular places to use your logo on your website, you can also include it in your footer, designed into buttons or icons, or even integrated into your product pages. In general, website logos can be any size, however ...
Are certain logo styles make a brand seem more trustworthy than others? Do logo styles affect how we perceive brands in different industries? Find out.