Who are today’s travelers, and what do they want? In February and March 2024, McKinseysurveyedmore than 5,000 people in China, Germany, the United Arab Emirates (UAE), the United Kingdom, and the United States who had taken at least one leisure trip in the past two years. Here are...
5.6% of Facebook usersbelong to the age group of 13-17 years. The females are around 2.4%, and the males are around 3.2%. 22.6% of active Facebook usersfall in the age group of 18-24 years. In gender cases, 9.3% are female, and 13.3% are male. Thehighest number of active Face...
Now that is lead generation in action. You can generate leads at any stage of yoursales funnel. In fact, you should make sure not to focus too intensely on any one stage. Ideally, you want to have ways to reach customers who are in the Awareness, Evaluation,andConversion stages. ...
While there are similarities, such as some form of a right to opt-out, special protections for sensitive data, and the adoption of some privacy-by-design principles, the significant differences are in the details.The CPA applies to businesses that collect personal data from 100,000 Colorado res...
But Company A found itself in reactive marketing mode when its competition, Company B, put more money into its advertising budget to build brand awareness. Company A wasted a great deal of time and effort in counteracting Company B’s actions (not to mention creating a great deal of angst ...
In such cases, the ROI of the first few months would be negligible or none. So you need to set clear expectations about the long-term returns, and initially track interim metrics like keyword rankings and organic traffic instead of ROI. Qualitative factors Not all marketing outcomes are directl...
travel, the impact of Covid in Vietnam was relatively minimal in the first year. The country’s quick reaction became one of the most effective in the world at first. Lock downs were for a few short weeks and then daily life resumed as usual for several months until new cases popped ...
Why You Should Invest in Third-Party Risk ManagementImplementing a Third-Party Risk Management Program?What is a Vendor Management Policy?How to Evaluate Third-PartiesWhat are the Common Challenges of Third-Party Risk Management?What Features Should I Look For in a TPRM Platform? Third-Party ...
Not all Chinese hotels are licensed to accept foreign guests. Understanding if a foreigner can stay at a Chinese hotel can be tricky. There is no place you can officially look it up. In the old days, I would always call and ask the receptionist in Chinese if they can host foreigners, ...
What is more important in your 2025 L&D spending budget leadership development programs (e.g., emerging leaders programs, executive mentorship/coaching) or the need to fill skills gaps? View the poll results (17 participants) and benchmark your th...