Tesla's vehicle lineup is aging. While the Model 3 and Model Y are newer, their designs are also starting to look dated compared with the fresh, less-pricey models being launched by competitors. The company's slow pace in introducing new models and updating existing ones puts it at a dis...
Company-wide KPIs focus on the overall business health and performance. These types of KPIs are useful for informing management of how operations stand in the company as a whole. However, they are often not granular enough to make decisions. Company-wide KPIs often kick off conversations on why...
. Then you could talk about the main role, any other activities and any targets you expect to be given. What are your strengths/weaknesses? IMPORTANT -- this common job interview question can be asked in many different ways, such as"What qualities do you admire in others that you would ...
You won’t create the products or services they are looking for. That’s why you need a smart marketing strategy that targets where your audience is, what they need, and shapes everything around that. If they’re on LinkedIn, spend most of your time and effort there. If they’re on ...
Domain Authority: What is it and how is it calculated What Is Page Authority? How Do I Influence Page Authority? Show More Show Less Put your skills to work The world's most accurate SEO data. Enter any domain, and we'll show you top competitive SEO metrics like Domain Authority, top ...
Even if your brand doesn’t have a product specifically targeted to a subculture, there are ways to leverage your marketing to speak to trends authentically. In this example post from Dunkin’, an ad for their new energy drink directly targets winter sports fans in a season where hot drinks...
Even if your brand doesn’t have a product specifically targeted to a subculture, there are ways to leverage your marketing to speak to trends authentically. In this example post from Dunkin’, an ad for their new energy drink directly targets winter sports fans in a season where hot drinks...
performance and marketplace analysis, objectives and vision setting. You need specific targets to work towards and review performance against. Lack of specific targets to be delivered by communications is a common problem when there is no strategy and people in a business are focusing on tactics...
What are market segmentation examples? A luxury car manufacturer that targets high-income consumers with premium features and a personalized service. A health food store that targets health-conscious consumers with organic, gluten-free, and non-GMO products. A travel agency that targets adventure seek...
You can also use it to research what content topics your competitors have written about. I used Grubhub in this example to find keyword gaps. The results show keywords the competition ranks for, but Grubhub doesn’t. Finally, don’t forget to consider things like voice and tone. Are ...