Professor Shelle Santana, a branding expert at Bentley University, said the scarcity of the cups plays into its popularity compared to other costly water tumblers like Yetis. "Brands are super important because brands reflect who we are," said Professor Santana. "It's not just the functional b...
Why Are Thieves Stealing Stanley Cups? Investigative 1:51 How Safe Are Some Kiddie Races? Investigative 3:41 Can Concrete Bollards Prevent Tragedies at Gas Stations? Investigative 2:51 Is Raw Milk Safe to Drink? Investigative 4:25 How to Avoid Credit Card Skimmer Devices While Shopping ...
There are a number of reasons why an item like these Stanley cups can become such a huge hit. Word of mouth can make (or break) a brand, according to Jonah Berger, anassociate professorof marketing at the University of Pennsylvania’s Wharton School. He previouslyexplainedto the Journal of...
Why Are Thieves Stealing Stanley Cups? Investigative 3:41 How Safe Are Some Kiddie Races? Investigative 2:51 Can Concrete Bollards Prevent Tragedies at Gas Stations... Investigative 4:25 Is Raw Milk Safe to Drink? Investigative 2:31 How to Avoid Credit Card Skimmer Devices While...
Mentions of a product launch in an influencer’s YouTube video can drive awareness and sales. Think of how Stanley Cups exploded recently and sold out due to influencers’ mentions. Terry Kyle, the CEO of WPX,tracks mentions of his nameand company to tackle false reviews and harmful practice...
"The Chaser Report" What's Really In Your Stanley Cups? (Podcast Episode 2024) - Movies, TV, Celebs, and more...
The charming craze began to pick up steam at the start of the year when the popularity of the viral insulated reusable Stanley Cups became so great, it created a cottage industry of ways to adorn them. Etsy sellers offer a range of “cup charms” and accessories like cloud-shaped straw ...
"It was hard. I watched my old team win a couple Cups, too. Those thoughts rolled through my mind of, 'I could have still been there' and all those things. And now Eric's gone," Jordan reflected. "We knew it wasn't going to last forever. It's a business. We really enjoyed ou...
A series between heated rivals means there will be a lot of hard hits. The Tampa Bay Lightning and Florida Panthers, who have combined to win three of the past five Stanley Cups, qualify as rivals. When these two sides cross paths, things get heated in a hurry and some questionable hits...
The result is a heritage brand that’s been updated to be “relevant to the cultural zeitgeist,” Cowen said. The Stanley cups are “creating a community—it’s a badge.” In the end, “We are tribes of people that like to be surrounded by brands, emblems, totems — things that give...